Costco's Secrets to Getting You to Spend More (Be Warned!)
Do you ever go to Costco to save money on bulk purchases, only to leave wondering how you spent $800 in one go? Costco has some clever strategies to encourage spending, and Christine from Frugal Fit Mom is here to break them down.
Strategic Product Placement: The Rotisserie Chicken Trap
Once inside, tempting products are strategically placed. For example, the famous $4.99 rotisserie chicken is located at the back of the store, ensuring customers pass by countless other items on the way.
The Power of Free Samples in Costco
The free sample is a genius marketing strategy that introduces customers to products they wouldn’t normally try and risk overspending money on (so be careful!).
Image Credit: thekitchn.com
Costco's Store Layout: Maximizing Impulse Buys
Related essential items like meat and poultry are often placed on opposite ends of the store, encouraging customers to traverse aisles filled with attractive deals.
Creating Urgency with Scarcity at Costco
The scarcity mindset—using limited-time offers and discontinued items—creates a sense of urgency to buy.
Image credit: food52.com
Costco’s Generous Return Policy
Costco’s return policy makes overspending seem low-risk, as customers often feel comfortable buying more, knowing they can return items easily.
To avoid overspending, stick to your list and be aware of Costco’s strategies. Remember, “There’s always another deal!”
For more money-saving stories, discover what not to buy at Target and what not to buy at Dollar Tree.
To see more videos, check out the Frugal Fit Mom YouTube channel.
Comments
Join the conversation